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How Much Does Tobacco Really Cost? New Super Bowl Spot From ClearWay MinnesotaSM Shows The Price We All Pay. MINNEAPOLIS 2009 —ClearWay Minnesota will release its new multi-media campaign during the Super Bowl by debuting a 30-second television spot entitled “Cash Register.” The new spot is an intense fast-moving story of how smoking makes us all pay the price for tobacco. Clarity Coverdale Fury, Minneapolis, is the agency that created the campaign. The new campaign revolves around the question “How much does tobacco really cost?” As David Willoughby, Chief Executive Officer of ClearWay Minnesota, remarked, “Everyone already knows that smoking is hazardous to your health. With the new campaign we want to raise awareness of the tremendous economic, emotional and health costs associated with tobacco use.” The campaign includes two television spots, outdoor, and an online campaign. There is also a newly created website that reveals the actual economic, emotional and health costs of smoking. In addition, the new website has sections that offer help for those who want to stop smoking, including various tips for quitting. For more info and facts visit www.weallpaytheprice.com Jerry Fury, Clarity Coverdale Fury Creative Director/Copywriter of the spots said, “The power of these spots is they really show that the cash register isn’t the only place we pay for tobacco. The spots are very real and very emotional.” The “Cash Register” spot is scheduled to air during the Super Bowl in …
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